Digital Transformation Examples - Resources & Whitepapers | Bkj Digital

Services:

Opportunity

Sophos had a highly customized, legacy Content Management System (CMS), which – because of its age – was creating obstacles for their marketing and IT teams. The accumulation of prior customizations was limiting the marketing team’s ability to innovate quickly and respond to the needs of other teams within the organization. Sophos had to decide whether to commit further resources to their current platform (and continue incurring additional technical debt) or to start fresh by migrating to a new platform.

Solution

Sophos turned to BKJ to evaluate, plan, and eventually execute a migration of their system to a new, Drupal CMS that would allow for seamless expansion alongside company growth strategies. We were able to migrate their existing features and update content management patterns to current standards, all while transitioning to a platform that was easier to use and less expensive to maintain. Their new platform also fully integrates into their larger enterprise software ecosystem, ensuring that all of their systems coalesce effectively, while providing stronger security.

Impact

A CMS platform migration gave Sophos the solution they needed to pay off their existing technical debt, but more importantly, it allowed them to optimize their internal marketing activities. Their team can now focus on producing content and improving lead generation outcomes instead of being hindered by the technical requirements to do so.

Sophos recognized that migrating from a highly-customized but stable system poses risks. However, they knew that not doing so would continue to put excess pressure on their internal teams. To make the transition transparent to their customers, the move into the new system was done gradually, over a period of months. Using Sophos’ CDN, BKJ was able to migrate each of the site’s routes to the new system, section by section. This allowed for a smoother transition, rather than relying on an all-or-nothing cutover to the new platform. It also minimized the risk of disruptions for their customers and their marketing operations team.

Once the transition was completed, pressure and bottlenecks from their IT team were alleviated. Ease of content development and updates were vastly improved for the marketing team. Day-to-day tasks have been streamlined, QA time has been reduced, A/B testing has been expanded, and the site’s web performance metrics, critical for marketing applications, have improved significantly.

Through this seamless migration, Sophos has revolutionized their website customization process, empowering their marketing team with increased flexibility and reducing the need for excessive modifications. The result is a significant boost in productivity gains, allowing the team to focus on enhancing marketing efforts. With improved accessibility to new platform features, Sophos can stay ahead of the curve, where this newfound agility has placed Sophos in a strong position to maintain a competitive edge in their ever-evolving industry.